The formula enriched with FLAX SEED ELIXIR and UVA/UVB filters helps preserve color. COLOR PROTECTION*: Intense color after multiple washes**. EXTENDS SHINE. Protects and prolongs the vibrancy of colors as in the first days after painting**. INTENSIVELY NOURISHES THE HAIR: rich NUTRIENT CONCENTRATE intensively nourishes for outstanding softness and smoothness.
*Instrumental test after applying Color Vive shampoo and conditioner with classic oxidative hair dyes. **Consumer test on a sample of 204 women after applying Color Vive shampoo and conditioner.
